The Vision

From great idea, to great golf sock.

As the CEO of a successful wool manufacturing company—that has been in his family for six generations—Mark knew a little something about quality. It had been instilled in him from his father, and his father before him, so on and so forth. Now it was Mark’s turn to put all of his experience and manufacturing know-how into play.

Combining his love and knowledge of the game with his manufacturing background, Mark took his initial ideas and designs to a carefully chosen group of colleagues and asked one simple question: "How do we make the world’s best golf sock?” From there, his team set about to do just that. They researched...analyzed...figured…concocted…designed…and considered. After much intense effort and work, their dream was realized in late 2008.

Although the group was pleased and excited about the product they developed, the true test would come when it was tried and tested by the ultimate target: a professional golfer. After much consideration, Mark decided it should be someone with ties to his native South Carolina. He selected LPGA Tour Star Kristy McPherson, who was born and raised in Conway, SC and played golf at the University of South Carolina before turning pro. After wearing just once—at the Kraft-Nabisco Tournament, in which she finished 2nd—Kristy was a believer, and told Mark: "I want more of these socks.” Today, dozens of PGA and LPGA players have discovered the World’s Best Golf Sock—isn’t it time you did?