Our Story

Not the way you want to blister a course

Like many revolutionary products, the World’s Best Golf Sock was born out of need. More specifically, out of discomfort…extreme discomfort. On a sunny South Carolina spring day in 2008, Kentwool CEO Mark Kent was on the eighteenth hole at the Nationwide Tour’s BMW Charity Pro-Am, in what should have been one of high points of his long (but not necessarily illustrious) golf career.

After a superb drive, and with dogged determination, he was in position to Eagle the challenging 18th hole, and thus secure a position in the Final Round of Play. But instead of having clear focus and concentrating on the next shot, he couldn’t take his mind off the pain of his badly blistered feet. Three days of competitive golf had left his soles battered and bleeding. "Why doesn’t anyone make a better golf sock,” he asked his caddy.

After his next shot failed to reach the green, his chances were dashed. All because of a physical injury that could have been avoided with a better golf sock. Walking, er…limping,  off the course deflated and in obvious pain, Mark’s caddy asked what would prove to be a life-altering and game-changing question: "You run a manufacturing company, why don’t you go make a great golf sock?” A lightbulb moment….and the rest is history.